We’re sure that you’ve heard that attractive signs, landscaping, and a fresh coat of paint can enhance a property’s curb appeal. This is why an external building or structure painting is necessary if you own or rent a commercial building. Paint not only protects your structure from the weather and unpredictable natural elements but it contributes to potential clients’ first impressions. Beyond paint, you should also consider the colour you’ll use.
Colour plays a critical role in brand identification, primarily explaining why your building’s exterior colour should be consistent with your branding. With the appropriate exterior paint colours, any business owner can make a memorable first impression on loyal and potential consumers.
When choosing an exterior paint colour for your commercial building, keep the following tips in mind.
Think of Your Ideal Client
Choose colours that are appealing to your core consumer type and target market when painting the exterior of your business. In general, younger customers choose more colourful hues, whereas older customers prefer muted and neutral tones. Colour perception differs between men and women, and it’s crucial to think of your ideal client. Understand how colour impacts your target client before choosing the right paint for your brand.
Determine Your Type of Business
Colours have been shown to evoke a wide range of emotions and sentiments in humans, so you must determine your type of business to bring out an appropriate reaction from your ideal client. For example, a restaurant and a bakery require different colour associations. A neutral colour approach will attract more tenants than a striking or uncommon colour design for a business building containing various industries.
Mirror Mother Nature
Both aesthetic and practical considerations influence the exterior paint colours you choose. Blues, corals, and pastel pinks look great in a bright seashore scene, but not so much in a snow-covered alpine backdrop. Many homeowners avoid using dark or bright colours because they fade rapidly and absorb heat, eventually raising your cooling bills.
Think of the Dimensions of the Structure
Given the size of many commercial buildings, your colour decision must account for this. A neutral colour palette is frequently the most outstanding choice for a professional and welcoming commercial structure. Colours are timeless and mix nicely with the building around them. Paint doors, trim, and other architectural details a more brilliant hue to provide contrast.
Complement Your Building’s Style and Architecture
The colour schemes for each architectural style are as distinct as the styles themselves. Choose colours that complement the architecture of the structure to achieve its specific look. Although if your building is in a historic district, local governments or historical organizations may limit your colour choices.
Notice Your Surroundings
Exterior components such as roofing and landscaping are difficult and costly to modify. The hue of the outside paint must complement these elements. Consider the structures nearby. While you want your house to stand out, if the surrounding area is monotonous, you may want to avoid using bright colours. If your structure deviates greatly from the surrounding colour schemes, it may become an eyesore.
Consider The Psychology of Color
Colour has long been acknowledged as a potent branding element, as it influences our emotions, perception, and purchasing decisions. The hue of the interior paint appears to affect employee productivity. External paint colour consistency with your logo and other marketing materials aids in differentiating your brand.
Conclusion
While sample cards and paint chips might help you visualize the result, they should not be your only option. Colours can be affected by the surface, lighting, and several other factors. So think about trying it on before you buy volumes of paint and always create a large test area and inspect it daily. Moreover, a skilled painter may advise you on the best exterior colours for your commercial building. Based on their experience painting commercial buildings, they can assist you in selecting colours that complement your company.
Are you looking for a painting contractor in Delta? BC 3D Painting is a reputable local painting company specializing in residential and commercial painting in Vancouver and the lower mainland. If you leave the job to us, your home and business will look their best. Get your FREE estimate today!